Division Vice President, Beverage and Food

Location: Playa Vista, CA
Date Posted: 09-11-2018
Summary of Opportunity:
Irwin Naturals is a marketing leading CPG company selling products to both the mass market and health food channels. Our product line crosses over multiple categories and are currently found in all major Food, Drug, Club and Mass market retailers throughout the US.
We are seeking a Division Vice President to lead the launch of our brand-new line of beverage products and successfully execute business building activities throughout all FDMx businesses. This candidate must have a minimum of 5 years sales experience selling Beverages/Food to FDMx accounts, specifically into Grocery/Beverage departments at a National level. The selected candidate will be expected to gain new item distribution while achieving annual sales & profit objectives. This person will be responsible for building, managing and interacting with our broker network to ensure we achieve each accounts objectives and annual plans. Must have a positive and articulate rapport through written and verbal communication to effectively build customer relationships.
Primary Responsibilities:
  • Identify key sales and growth opportunities with existing and potential customers
  • Responsible for product sales and execution of promotional initiatives.
  • Meet or exceed targeted and specific sales goals and profit objectives.
  • Communicate product benefits clearly and knowledgably.
  • Identifies, creates and manages incremental growth opportunities (i.e. displays, new items, dual location, Etc.).
  • Creates accurate account and product sales projections.
  • Ensures timely and accurate communication with retail buyers.
  • Manage the execution of the account specific deal and promotional activities.
  • Maintain organized information to aid in effective communication.
  • Represent the company at tradeshows.
  • Develops and edits presentations tailored to meet customer objectives.
  • Research, respond to and resolve customer service related matters.
  • Gather, understand, and communicate competitive intelligence to internal stakeholders and decision makers.
  • Works closely with the company's broker network.
  • Any other projects and tasks as assigned.
Necessary Experience:
  • College degree in a related discipline.
  • Minimum 5 years’ experience in consumer products preferably in beverages/nutritional supplements sold to Food, Drug, Mass, Clubs retail channels.
  • Beverage or Nutritional products experience, preferred.
  • Proven track record as a top performer to aggressively increase compensation to its fullest potential.
  • Outgoing personality for rapport building with customers and colleagues.
  • Persuasive and aggressive selling skills, with the ability to close the sale.
  • Proven ability and communication experience in asking difficult questions, requests and follow-up skills.
  • Proven ability to multi-task and work with multiple priorities without direction.
  • Proficiency required in MS Office (Word, Excel, PowerPoint), Outlook, Goldmine, MAS 200, Internet
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