Copywriter

Location: Playa Vista, CA
Date Posted: 09-19-2018
Summary of Opportunity
 
Irwin Naturals is in need of a Copywriter who can connect with our customer base through multiple channels. In this role, you’ll be responsible for creating marketing materials, product descriptions and direct content across all product categories for existing and upcoming brands.  You will be working directly with the founder of the company and the graphic design team.  This position will be responsible for brainstorming, creating, and transforming ideas into words for our website, product labels, email communications, press releases, flyers, articles and other means of advertising and communication. The ideal candidate will be comfortable working in a collaborative environment and using data to make marketing decisions. We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal.
 
Responsibilities
 
  • Write clear and persuasive copy for websites, brochures, ads, and other means of advertising, and in line with content on all current and upcoming products.
  • Propose copy concepts and present underlying strategic thinking to business leaders
  • Write high-engagement social media content that reflects our brand’s voice
  • Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
  • Ensure that copy meets legal and regulatory standards as determined by internal teams.
  • Use your creativity and design thinking to add value to all storytelling
  • Optimize brand voice and messaging for varied audiences in multiple channels
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